“Breakthrough.” “Incredible.” “Flawless Execution.” Those are just a few of the words used by P&G Oral Health leadership to describe the experience created by MPG and design partner Inter-Global Exhibitions (IGE Group) for the 150th annual American Dental Association meeting in Hawaii.
P&G shattered its sales goals at ADA 2009, launching its Pro-Health System initiative for dental professionals with an interactive experience combining hands-on science and opportunities to try Crest Oral-B products with engaging presentations and a clinical plaque-imaging study conducted live on-site.
Responding to today's demand for lighter, more flexible booths that are easier and less expensive to ship and assemble, MPG worked with IGE to house the experience in a stunning new environment that brings P&G Oral Health's equity of science and innovation to life.
From Hawaii, the new experience will tour regional conventions throughout 2010, bringing the Pro-Health System message to even more dental professionals.