MPG Creates New Trade Show Experience for P&G Professional Oral Health

Dental professionals who visit P&G Professional Oral Health at 2009/2010 trade shows, will find a new, more interactive experience in an exciting new environment, thanks to Moening Presentation Group and design partner Inter-Global Exhibitions (IGE Group).

The new experience combines hands-on science and opportunities for professionals to try featured products for themselves-all in addition to the engaging presentations and world-class hospitality that visitors have come to expect from P&G and MPG.

Responding to today's demand for lighter, more flexible booths that are easier and less expensive to ship and assemble, IGE worked with MPG to house the new experience in an environment that brings P&G Professional Oral Health's equity of science and innovation to life.

"We've established a track record of delivering unprecedented success for P&G Professional Oral Health through our live presentations over the years," said MPG President Scott Moening. "But MPG is much more than live presentations, and we're thrilled for the opportunity to bring an even more interactive, hands-on experience to dental professionals this year."

                                                                

MPG successfully defended its account with P&G Professional Oral Health after an intense RFP process that pitted the agency against some of the giants of the experiential marketing industry.  Our winning formula included top-notch creative, a true understanding of the dental professional, and our ability to deliver the new experience within a tight budget.

"We combined fresh thinking with the learning that can only come from a long-term client relationship," Scott Moening said. "We're gratified to have been asked back, and we look forward to continuing our work with our friends at P&G Professional Oral Health."