P&G Beauty Brands and MPG — A Beautiful Partnership

Since 2004, Moening Presentation Group has helped P&G Beauty brands look their best on the trade show floor.

For the 2009 Winter American Academy of Dermatology meeting, MPG helped introduce the new P&G Beauty & Grooming with an interactive experience that not only provided information on exciting new products, but let professionals experience those products first-hand. A live presentation titled “The Art of Innovation” used gallery and fine-art motifs to discuss P&G’s deep consumer insight, expert collaborations and target products. Next, professionals were invited to “Studio Demos,” where they could explore the products in more detail, as well as the science behind them.

Over  three days, nearly 6,000 professionals packed the P&G Beauty & Grooming booth—just the latest in a string of annual  successes. Attendance at the 2008 show represented a 30 percent increase over the year before. For AAD 2007, our presentations helped P&G collect the highest number of leads on the show floor. And in a post-show survey, an impressive 98% of those who saw the presentation said they would recommend P&G products to their patients.