In the Quest for Leads, MPG Delivers

Challenged to communicate the ease and benefits of its Care360 Physician Portal, Quest Diagnostics selected Moening Presentation Group to create its trade show presentations for 2007 and beyond.

MPG’s solution included using the letters C.A.R.E. to highlight various aspects of the Physician Portal. With a professional presenter and video support, our presentation took the target audience on a tour of the online portal, garnering results that included the highest number of qualified leads ever gathered by Quest Diagnostics at a trade show.

MPG’s presentation made its debut at the Pri-Med Southwest conference in January 2007 and went on to tour several other key conventions within Quest’s target market. As the year progressed, MPG worked with Quest to update the presentation, tailoring it to the audiences at each show.

"Not only did Moening Presentation Group craft an educational and engaging presentation for our trade shows, they produced the shows with flair and professionalism. We greatly exceeded our goal for qualified leads. Throughout the process, the MPG team was accessible, flexible and fully invested in making sure medical professionals got the information they needed."

Phyllis Levine
Marketing Manager
Quest Diagnostics